Q: What is the concept behind the stick?
A: The Elevate stick includes a proprietary design known as an offset or a Dual Axis shaft. This design offers a hockey player several benefits to improve their play and increase scoring.
Q: What is the origin of the idea?
A: The founder of Elevate, Andy Oman, has played hockey since he was 4 years old. A few years ago, he came up with the idea for an offset shaft and began making simple prototypes that seemed to provide benefits. In 2014, he began the process to patent his idea and in 2015 began working to make working prototypes.
Q: What is unique about the stick?
A: The Elevate hockey stick features an offset shaft with the top hand about 2.5 inches forward of the blade. This new shaft design is analogous to the shift from straight blades to curved blades in the 1960s and ‘70s.
Q: Does the design increase the likelihood of injury for players?
A: No. The design is created to avoid any sharp or hard transitions. The stick is manufactured to the same specifications as every other stick on the market and has been proven safe through more than six months of use.
Q: How does the stick improve a player’s performance?
A: In general, we believe players benefit across all of the player-stick-puck interactions when using the Elevate stick. These include stick handling, passing, and shooting.
The primary benefits players will notice are:
The Elevate hockey stick provides a player with three types of benefits: ergonomic improvements, mechanical advantages, and better loading and unloading dynamics.
The ergonomic improvements are provided through three main sources:
Mechanical advantages of the Elevate stick’s Dual Axis shaft provide players with several improvements. The top three benefits from mechanical leverage are:
Better loading and unloading dynamics are generated due to the lower curve creating a “bow effect”. This “bow effect” allows a player to load the Elevate stick more quickly and with less effort than a straight-shafted stick. And, once loaded, the Elevate stick unloads more quickly at the end of the shooting motion to deliver a quicker release.
Q: How has the stick been tested?
A: Three different test methods have been used to evaluate the stick.
Q: Is the stick patented?
A: Elevate's stick design is patent pending. The company has several patents in various stages of approval with US and international patent offices.
Q: Is the stick legal?
A: Yes. The stick conforms to the rules of the NHL, NCAA, USA Hockey and Hockey Canada. We are also currently in discussions with the IIHF to receive formal approval for international play. Because the off-set shaft is a departure from the traditional hockey stick design we anticipate product evaluations before a full and final approval is given from each organization.
Q: Where are the sticks made?
A: Our stick is manufactured by a leading global manufacturer with over 40 years of carbon fiber experience. They manufacture over 1 million hockey sticks per year for several major brands in the market today.
Q: Who has tested the stick?
A: We have completed three rounds of player testing to date. Our test players are both men and women who have experience at the high school, college, junior, Olympic and professional levels. Feedback from those sessions confirms the benefits of the stick and has helped fine tune the design.
Additionally, we have had a professional hockey training group in Canada testing the stick to provide both quantitative and qualitative evaluations. They have confirmed our results from our player testing and can substantiate our key claims about the stick.
Q: Do you have any player endorsements?
A: Yes. We have received endorsements from several players in our test group. We are protecting that information at this point as it will be part of our marketing campaign at launch.
Q: When will the stick be available for sale?
A: We will be launching a Kickstarter campaign in June 2018 followed by a formal market launch in the fall of 2018.
Q: Does the bend/curve reduce the durability of the stick?
A: No. In fact, our player testing suggests that the curve increases the stick’s durability. We don’t have enough evidence to formally make that claim, but that is what our player testing is indicating. Additionally, there is a theoretical structural reason that supports greater durability. The fibers in the curve are straightened when flexed rather than stretched as the fibers on the forehand edge would be when a traditional stick is flexed.
Q: How is the Elevate stick different from the UB offset (a.k.a. the Hespeler offset, the Ballistik offset)?
A: The UB (Hespeler, Ballistick) offset stick featured an offset blade with the offset a few inches above the blade and the remainder of the shaft was straight. Although the Elevate stick features an offset, the Elevate stick’s offset is an integral part of the full length of the shaft with the top hand forward of both the bottom hand and the blade.
Q: How is the Elevate stick different from the Salming bent stick?
A: Salming, around 2008, introduced a stick that featured a shaft with a single curve that moved the blade forward of the shaft. The Elevate stick features two curves that offset the blade about 2.5" behind the upper end of the shaft and the upper hand forward of the lower hand.